My New Small Business Plan Essay Example | Topics and Well Written Essays - 2500 words

My New Small Business Plan - Essay Example colates as well as to offer efficient and friendly services throughout our retail and confectionary market outlets because customer satisfaction is imperative. The priority of our chocolate products is given to customer satisfaction by providing right service along with right information at right time and right place. The main target audience of Cloud7 will be women and school children. Women play a vital role in chocolate market as they are the largest purchasers of chocolates either for home consumption or for giving gifts. The most remarkable fact about UK chocolate market is that people over 55years of age consume chocolate worth 700 pounds every year, which accounts to be 21% of the total chocolate consumption. Consumer’s eating habits and lifestyles are constantly changing as general public due to busy life schedule depend mostly on chocolates and short snacks to make up for missed meals. Even though few have concerns and awareness about sugar and fat in chocolate, they regard it to be an affordable daily treat. In recent years, chewing small treat chocolate has been one of more dynamic sectors with in the confectionary market, especially in United Kingdom. The latest reports show that people in the UK consume larger number of chocolates than in any other European country and their love of chocolates and sweets continue to flourish day by day. It was accounted that UK consumed 30% or more of the total chocolate consumption in Europe, that comes around 660 900 tonnes per year. Chocolate confectionary accounted for 70% of the total sales value in the UK market and the per capita chocolate consumption was valued as 11.25kg per person. For a new chocolate brand Cloud7, it would be a tough time to get a market where the competition is fierce and is dominated by multinational companies like Cadbury, Mars and Nestle who fight each other to keep hold of their profitable portions of this  £5.3bn market. For the last five years, Cadbury had been very strong and