Marketing and Converse Question Essay

Need: Protection for the feet Wants: Cheap shoes which are comfortable and customizable. Demands: Emerging artists, designers and musicians wearing Chucks because of their affordability, simplicity and classic look. Now, anti-establishment rock fans beg Converse to feature a shoe by their favourite artist. Question 3 Production concept: The idea that consumers will favour the products those are available and highly affordable, and the idea that the company focus on improving production and distribution efficiency. Product Concept: Costumers will favour the products that offer the most quality, performance and features. Therefore the company should focus on making constant product improvements Selling Concept: The idea that consumers will not buy enough of the products unless it undertakes a large-scale selling and promotion effort. Marketing concept: The marketing philosophy that holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering that desired satisfaction better than competitors does. Almost every red Chuck converse sold goes to Global Fund. Question 4 Converse sees its role as one of making great products that its costumers want to wear. Beyond that it participates in consumers discussions rather that dictating them. Drawbacks: Converse rides a fine line: How many limited editions and upscale design can the brand produce without losing its image as a non marketing marketer. How popular can the brand become without losing the core costumers who love the precisely because it isn’t popular Question 5 Converse has been very careful in all that it does to remember on very important things for a brand like Converse, where authenticity is the most important trait, the costumer experience should be driven by the costumer.