The Issue Of Gun Ownership - 1502 Words

Despite the harms associated with handguns, the Second Amendment, which states that â€Å"A well regulated Militia, being necessary to the security of a free State, the right of the people to keep and bear Arms, shall not be infringed†, protects the private ownership of them. The Supreme Court has consistently ruled against gun bans or regulations as violating the 2nd amendment. In the landmark ruling Heller vs. District of Columbia in 2008, the Supreme Court ruled that a thirty-two year ban on the private ownership of handguns in the District of Columbia was unconstitutional. The Supreme Court decided that the Second Amendment implies that the government cannot enact an outright ban on commonly held weapons or prevent citizens from having†¦show more content†¦He continues, â€Å"The Constitution is a written instrument. As such, its meaning does not alter. That which it meant when it was adopted, it means now.† An accurate reading of the Constitution, Madis on said, requires â€Å"resorting to the sense in which the Constitution was accepted and ratified by the nation† because â€Å"In that sense alone it is the legitimate Constitution.† Furthermore, the American people risk losing everything the document provides, from freedom of speech to freedom of religion to the right to a trial by jury, if one section of the Constitution is redacted. To maintain the document and the liberties that it grants requires a textual reading of the Constitution, and consequently, upholding the Second Amendment. To enact a national handgun ban would be to ignore constitutionalism and would greatly damage the democratic legitimacy of the U.S. government. A national handgun ban violates the principles of federalism found in the Tenth Amendment. The Constitution creates a federal government of enumerated powers and give states the right to make laws regarding everything else. The federal government has the power to regulate commercial tran sactions regarding guns such as background checks under the commerce clause, but the banning of ownership grabs police power that the Constitution leaves to the

Trends in Family Formation A Look at Same-Sex Marriage...

Introduction Family and marriage are social and divine institutions that are facing constant challenges due to the rapidly changing trends in society. In the past, the problems that families and marriages experienced were polygamy, early marriages, and family planning, but the current society experiences extra problems such as high rates of divorce, delayed marriages, single parenthood, cohabitation, and emergence of same sex marriages among other pertinent issues. The emergence of same-sex marriages complicated conventional and religious teachings for these teachings view same sex marriage as an immoral issue in the society that should never happen at all. Despite the denial and renunciation of the same sex marriage in the society,†¦show more content†¦Therefore, viewed from religious and conventional thinking perspective, same-sex marriage is an outright immoral association of two people against natural and divine morals. However, despite the fact that the society continue s to deny existence of same-sex marriage, gays and lesbians continue to practice their ‘marriages’ behind the scenes as evidenced by legislations adopted by various countries signifying their recognition of such practices in the society. Proponents of the same sex marriage argue that denial of same-sex marriage in the society amounts to discrimination based on people’s sexual orientations and thus unacceptable in the modern world of freedom and democracy. â€Å"Gay-rights advocates are intensifying efforts to gain legal recognition for same-sex unions saying that gay and lesbian couples need and deserve the same symbolic and practical benefits for their relationships enjoyed by heterosexuals† (Jost, 2003, p. 723). Gays and lesbians maintain that it is their inalienable right to enjoy same-sex marriage as their counterparts in opposite-sex marriage. The emergence of same-sex relationships in the society threatens marriage as a divine and social institution that forms basic unit of the society. The opponents of the same sex marriage categorically perceive same-sex marriage as an immoral union intended not only to destroy the foundations of the family but also the entire society. Family in the modern society is surviving amidstShow MoreRelatedTrends in Family Formation Supporting Same Sex Marriage 1193 Words   |  5 PagesTrends in family formation are crucial in determining the kind of families that will exist in future generations. It is fact that the father- mother kind of families that have existed for many generations maintained over the years due to the belief that they were the ideal type of family set up. However, the trends in family formation today are changing as a growing number of families are experiencing several challenges such as divorce, single parent situations, financial problems, legal battlesRead MoreFamily Structure And Structure Of The British Family1744 Words   |  7 PagesIntroduction. Family is the fundamental unit of society. The concept and structure of the British family has seen a change over the last 50 years. These changes have culminated in the decay of marriage and therefore the rise of cohabitation, new forms of family composition and the delay of parenthood, thus, making traditional nuclear family less stable than in previous generations (Jenkins et al. 2009). The aim of this essay is of great importance as it will look at important decades since theRead MoreThe Cultural Aspects Of Family1237 Words   |  5 Pagesbe to look at what is meant by the term ‘family’ and to look at the differences of the term, when we study the family cross culturally. There are many different family forms which I will explore whilst writing this essay, along with the increasing family forms, and how they have changed over time. I will also be studying the cultural aspects of family both in Western and Non Western societies explaining how they differ to western families. ‘Kinship’ is said to be the foundation of the family accordingRead MoreInterventions with Families: Considerations and Implications for Family Therapists In the last1800 Words   |  8 PagesInterventions with Families: Considerations and Implications for Family Therapists In the last third of the twentieth century, the nuclear family formed around marital ties and a strict division of labor based on gender, has changed to a multiple types of kinship relations. The word that best defines todays family, is the diversity, since the family now has a unique and exclusive meaning, including single-parent families and families consisting of same sex couples (Walsh, 2011). This new (or asRead MoreIndividualisation - Past and Present Essay2191 Words   |  9 Pagesbeen known to have major implications for the formation of family bonds and according to leading sociological theorist Giddens (1992), we have now entered a ‘late modern’ period of de- traditionalisation and the breakdown of traditional heterosexual relationships and family homes. Social ties of kinship and marriage are becoming increasing weakened and now being replaced with the notion of the ‘self’. Social structures such as class, gender and the family are now withering away due to the increase andRead MoreMarriage12231 Words   |  49 PagesAND ITS BACKGROUND INTRODUCTION Marriage is one of the deepest and most complex involvements of human relationships. It is a corner stone of society and a very necessary part of the social system. It is a crucial and sacred bond between two personalities merging into one for ideas, attitudes, habits and likes and dislikes. In Philippines marriage is considered a lifelong partnership. It is the foundation stone on which the family is built. Basically marriage is a social and legal contract. PeopleRead MoreGender Roles : African Americans2913 Words   |  12 Pagesgovernment system many African American are viewed negatively by American society. Studies show that the public dramatically overestimates the amount of African American in improvised conditional and poverty, as a result this cause virtue to the media trends and its portrayal of poverty (Gilens, Martin, 2000). Common stereotypes of black women that exist now in the 21st century hold stigmas such as the gold digger, independent black women, and Angry Black Women. The angry black women is often illustratedRead MoreHOMOSEXUAL RELATIONSHIP8410 Words   |  34 Pagestakes great courage to say,  I am a homosexual. It needs even greater humbleness to put up with the statement: What did you say? You are a homosexual. The complexity of the homosexual behavior generates an obvious question in my mind as to why society looks down upon deviant sexual orientations like homosexuality. Is it because the homosexuals behave in a way which is not normal, or which is not practiced by the ‘bulk’? Or is it because the ‘bulk’  tries to ignore the harsh trutha truth which attacks hisRead MoreDavies Concept of Believing but Not Belonging to Religion1464 Words   |  6 Pagesknowledge dimension refers to knowing these beliefs and rituals of the group. The consequential dimension ha s to do with how religion impacts behaviours and attitudes in everyday life. The communal aspect refers to amount of friends and family one has in the same denomination. Particularism is a measure of the extent to which one believes that ones own faith offers the only hope of salvation (Roberts, 2003). In the Irish modern society to be religious, as reported by Glock and Stark, is an increasinglyRead MoreFamily7546 Words   |  31 PagesSociology Revision What is the family? â€Å"The family are a close group of people, usually related not always. Who support each other and at some point in their lives tend to live in the same household.† There is no correct definition on the family, Sociologists do not agree on a definition, broadly there are two types of definition; †¢ Exclusive definitions – These focus on the specific relationships within the family unit i.e. marriage †¢ Inclusive definitions – These focus on the functions

The Debate Over Same Sex Marriage - 1181 Words

Today’s society is all about controversy, whether it is political controversy or social controversy, society thrives on it. What is more controversial in today’s society than same sex marriage? It is a topic that has battered Americans for decades, and just recently has it been decided that same sex marriage and relations is awarded by the constitution. Before this it was at states discretion whether or not to allow those of the same sex to marry. But, on June 26, 2015 the Supreme Court ruled that the constitution gave legal rights to same sex couples to marry in all 50 states where prior to that only 37 states had legalized same sex marriage. (Freedom to Marry Inc.) So, what about those 13 other states, how did they feel about this†¦show more content†¦But what others do not think about is just how resistant the American people have been to gay marriage being legalized, as it has taken a long period of time for the United States government to take action on im plementing it as legal. Looking back all the way to 1972 starting with Baker v. Nelson in Minnesota a same sex couple, Richard Baker and Michael McConnell, were denied a marriage license by the county clerk’s office and went to court with it. This case made it all the way up to the Supreme Court resulting in a dismissal. (Freedom to Marry Inc.) The court’s action to deny the ability for same sex marriage couples to marry reflected that the freedom of people to marry only applied to opposite sex marriages. Most citizens were in agreement whether they were Republican or Democrat, that same sex marriage should be prohibited. The beliefs of the citizens and the courts about same sex marriage triggers a domino effect of events to come. Many actions were taken against same sex marriage over the years. On January 1st, 1973 Maryland became the first state to put a ban on same sex marriage. (Freedom to Marry Inc.) Jumping forward to September 21st, 1996 President Bill Clinton, whom is a part of the Democratic Party, signs the Defense of Marriage Act. The Defense of Marriage Act allows the unequal treatment of same sex couples who have been married legally and takes away their protections and responsibilities that marriage has at the federal level. (Freedom to

Humanities Event Kinetic Art movement Essay - 525 Words

Never in my life was I exposed to vast knowledge of different form of arts. I loved music and everything about it, but it wasn’t until I took Humanities class that I started appreciating movies from different cultures, literatures, and even arts and sculptures from different period and era. I decided to get out my comfort zone and make a trip to Museum of Fine Arts, Houston to explore and appreciated arts and sculptures from different part of the world. After purchasing my ticket I first encountered arts of Jesus Rafael Soto. Best known figure of the Kinetic Art movement. I spent a minute or two trying to study his 1961 Barroco Negro (Baroque in Black) and 1956 Kinetic Structure of Geometric Elements. To my dismay I was unable to†¦show more content†¦One huge wall piece caught my attention. This was yet another piece of creativity by Subodh Gupta. Subodh Gupta took simple stainless steel items such as pots, plates, glasses, tins, utensils, tiffin and several other pie ces and joined it all together creating a huge semi-circle shaped art. Also in the area I saw several sculptures of God, Goddess, Jewelry and Wedding Jewelry. To mention a few were the sculptures of the Buddha, Lord Shiva, Lord Ganesh, Sarasvati and Siddhi. Finally, I made my way on the second floor where the museum displayed arts and sculptures for Africa. I did not spend much time reading history, rather I slowly walked across the display. I saw linguist staffs and staff tops, shot guns and cartridge belt, sword and executioner’s knives and women’s jewelry. Also, on display were figurines similar to Venus of Willendorf. They were about 4-5 inches tall, and they were about mother nursing a child. These figurines were in sitting position and breast of these women were â€Å"exaggerated.† Although, there was one female figurine in a standing position in which â€Å"exaggerated† body part was prominent. I have to admit that for a layman like me who lacks cr eativity it was too much information to process, but it was worth it. It gave me a different perspective of ancient arts and sculptures from around the world. In fact, I plan to make couple more trips to Museum of Fine Arts, Houston so that I can explore the museumShow MoreRelatedRelationship between Art and Technology in 1960s1670 Words   |  7 Pagesparticular artists responded to the rising technology, and the extent to which artist and scientist collaborated. The technological works of Tinguely can be classified as kinetic due to their incorporation of mechanical movement. For Pontus Hultà ©n the inclusion of movement implied a ‘complete rejection of the holy values of art’, the traditional characteristics of sculpture were abandoned and kineticism projected sculpture onto a different course. Tinguely, like Rauschenberg, used technology asRead MoreHumanities11870 Words   |  48 Pagesprovides an overview on the subject of art appreciation for those entirely new to the subject. This is a complex topic to deal with and it is impossible to have a truly comprehensive discussion on the topic in such a brief essay. The student is advised to consult more advanced texts to gain further understanding of how to appreciate art more fully. HUMANITIES: What is it? †¢ The term Humanities comes from the Latin word, â€Å"humanitas† †¢ It generally refers to art, literature, music, architectureRead Morepreschool Essay46149 Words   |  185 PagesCalifornia Preschool Learning Foundations Volume 2 CALIFORNIA DEPAR TMENT OF EDUCATION †¢ SACRAMENTO, 2010 California Preschool Learning Foundations Volume 2 Visual and Performing Arts Physical Development Health Publishing Information The California Preschool Learning Foundations (Volume 2) was developed by the Child Development Division, California Department of Education. This publication was edited by Faye Ong, working in cooperation with Laura Bridges and DesireeRead MoreEssay about Summary of History of Graphic Design by Meggs14945 Words   |  60 Pages2304 squares. Informative Graphics: The Cartesian plane with its X and Y axis was designed in this period by Rene Descartes. Rococo: A style of architecture and art which is recognized by C and S curves, scroll work and floral designs. Often the work was symmetrical and in white and gold. â€Å"Japaned†: A style in which Japanese art and furniture is created and mass produced to reflect the oriental style, for an European market. Artists: Fournier le Jeune: A font designer and author who wroteRead MoreContemporary Applications of Schools in Psychology8487 Words   |  34 Pagespsychology, contemporary applications of the various schools in psychology are seen in non-psychology related disciplines such as business management, ergonomics, occupational health, interaction design, architecture, town planning, fashion designing, art, media, medicine, artificial intelligence etc. THE SCHOOLS IN PSYCHOLOGY WITH THEIR CONTEMPORARY APPLICATIONS I. STRUCTURALISM What is Structuralism? Structuralism, also known as structural or content psychology, was a system of psychologyRead MoreANALIZ TEXT INTERPRETATION AND ANALYSIS28843 Words   |  116 Pagesinformation and suggestions that may prove helpful. PLOT The Elements of Plot When we refer to the plot of a work of fiction, then, we are referring to the deliberately arranged sequence of interrelated events that constitute the basic narrative structure of a novel or a short story. Events of any kind, of course, inevitably involve people, and for this reason it is virtually impossible to discuss plot in isolation from character. Character and plot are, in fact, intimately and reciprocally relatedRead MoreImpact of Science on Society38427 Words   |  154 Pagesrock of ages for you-and it always is-then you let go of it only with immense reluctance. We are, paradigmatically speaking, extremely conservative. Look at how often change is fought in history. Here’s an example that always tickles me. The chain of events back in the twelfth century that set Europe going economically after the Dark Ages was essentially the textile revolution. A new loom came in from Arab Spain. It had foot pedals, which left the weaver’s hands free to weave faster and make more clothRead MoreImpact of Science on Society38421 Words   |  154 Pagesrock of ages for you-and it always is-then you let go of it only with immense reluctance. We are, paradigmatically speaking, extremely conservative. Look at how often change is fought in history. Here’s an example that always tickles me. The chain of events back in the twelfth century that set Europe going economically after the Dark Ages was essentially the textile revolution. A new loom came in from Arab Spain. It had foot pedals, which left the weaver’s hands free to weave faster and make more clothRead MoreLogical Reasoning189930 Words   |  760 PagesExtraordinary statements require extraordinarily good evidence to back them up. A bit of charcoal is not extraordinarily good evidence of a UFO landing, but you ought to have extraordinarily good evidence if you are going to believe in such an unlikely event. Similarly, if I were to say to you, â€Å"I met my friend Tiffany Whetstone at the Co-op Grocery yesterday afternoon, you would demand very little evidence that this is so. Perhaps the confirming word of a mutual friend would settle any doubts youRead MoreMarketing Management130471 Words   |  522 Pages(3) their potential markets all assume broad dimensions. The category of marketers might include, in addition to business firms, such diverse social units as (a) a political party trying to market its candidate to the public (b) the director of an art museum providing new exhibits to generate greater attendance and financial support (c) a labor union marketing its idea to members and to company management; and (d) professors trying to make their courses interesting for students. In addition to the

American Poet Essay Introduction Example For Students

American Poet Essay Introduction Mrs. Glasser and Mrs. Rau have a lot in common. Theyre both English teachers and they both work at Sachem North. They are also married with no kids. But thats where the similarities stop. They have different opinions and different likes and dislikes. Mrs. Glasser was born on February 21 in Smithtown. Her first name is Diane and Shes an Aquarius. She is the youngest out of 3 children in her family. Shes not really sure of her favorite color. She likes the group Destinies Child and her favorite movie over the summer was what lies beneath. She loves junk food and anything salty. In school her favorite subjects were Math and English. As a cheerleader she entered many competitions. Her favorite room in her home is the living room because she knows all her work is done and she can relax. The saddest time in her life was when her parents died and the happiest was when she got married. She has no kids, but shes got 2 cats. Her goal in life is to be successful. Shes attracted to people with a positive attitude on life. If she could change anything about herself, she would be more spontaneous. Mrs. Rau was born on January 24 in Brooklyn. Like Mrs. Glasser, Mrs. Rau is also an Aquarius. Shes the oldest of 3 children in her family. Her favorite colors are red, yellow, and purple because they are bright happy colors. The kind of music she likes is rhythm and blues, but she hates rap. Her Favorite movies are Silent Storm, Little Shop of Horrors, and Ace Ventura. These movies are funny and make her laugh. She likes Italian foods and foods with spices. She doesnt like desserts though. She enjoys reading, running, weight lifting, gardening, landscaping, and boating. Her favorite rooms in her home are the living room and the work out room. The saddest moment of her life is when her younger cousin died. Her goal in life is to teach English. She hopes to retire someday and move to a roomy house near water. If she could change anything about herself it would be her height because she is too small. She likes people who are responsible and hates people who use and take advantage of oth er people. Mrs. Glasser and Mrs. Rau have a lot in common. The difference is that they have certain likes and dislikes. Poetry and Poets

Marketing Planning Implementation Interface â€Myassignmenthelp.Com

Question: Discuss About The Marketing Planning Implementation Interface? Answer: Introduction Even though the smart watch market in Australia started off in a moderate way, soon the industry has made its way to the priority list of the Australian consumers. A recent study showed that the sales of smart watches have increased by 89 per cent in the last financial year in the Australian market. IBM is an international IT company that is working with another company for launching a smart wrist watch in the Australian market that incorporates new and innovative software for exercises and fitness (Hollensen 2015). The organization still requires making an effective marketing plan and successful marketing strategies which can be helpful in launching the new product in the market (Armstrong et al. 2015). Therefore this report discusses the detailed marketing plan including a detailed assessment of the business environment in Australia along with implementation plan. Situation Analysis The wearable gadgets and software are a major part of the device ecosystem which is embedded with technology and internet connectivity. This incorporates several applications such as smart watches, fitness trackers, different kinds of smart clothing and skin patches (Wang and Nien 2016). These wearable gadgets tend to capture the imagination of people focusing on helping the users staying healthy and slowing down the aging procedure. The wearable energy manufactures and software providers tend to face several challenges in the market as the adaption of such gadgets in the consumer market has show a relatively slow pace despite of the plummeting prices of such products. At the initial stage of using the products, the basic features of the wearable tend to meet the requirements of the customers, while after a continued usage; the customers tend to face some issues such as not being able to monitor their heart rates while they are exercising. The customers also face issues with visualiz ing the information as the devices were not provided with any in-built screen (Wu, Wu and Chang 2016). Therefore, the purchasing drive of the smart gadgets has reduced a lot. Therefore, it is necessary for the new organization to create the software which produces right data which resembles with the actual amount of data. Other than that manipulating and integrating the data with different other applications seem to be impossible for several smart gadgets in the market, therefore the new watch can take this previous glitches and incorporate these features in their watches (West, Ford and Ibrahim 2015). The targeted customers of this industry are the health conscious higher income group customers who can pay sufficient amount of money for the gadgets. As there are several prominent competitors in the market, other than the international brands, such as the small companies, the brand needs a well-organized marketing plan for entering the market. Opportunities and issues This particular industry is expanding in a fast pace, even though the industry has shown a downside forecast in the initial stage. The Australian customers are adapting this technology and opting for smart watches that have been associated with healthcare and fitness (Choi and Kim 2016). A recent survey has shown that the market is now worth approximately $US14 billion. Therefore, this market offers a great opportunity for any new products. Weakness There are already well-established organizations in the Australian market that offer the customers smart watches, such as Samsun, Apple, Toshiba etc. Samsung and Apple have made their way within the top five companies dealing with wearable energy (Connor 2016). Therefore, a newly launched product would require a well-developed marketing strategy for making their way in the market. Opportunities There are numbers of opportunities in the wearable energy market in Australia. Most of the companies have incorporated the technology off monitoring the blood pressure and glucose level. However, the newly launched product is including activity monitors, sleep sensor and heart rate and fitness monitors. The products can be chosen on the basis of the added activities or specialties and the price may vary (Connor 2016). The supporting software is making healthy activities easier for the customers, so it would be easier to reach the targeted customers. Threat The established companies such as Apple, Samsung have already entered the market; therefore this newly launched product would have to compete with these international organizations (Choi and Kim 2016). Marketing objectives Introducing the innovative smart watch with the advanced technologies which does not include the previous issues faced by the customers. Launching products for both the budget range and premium range which can be offered to a wide range of clients. Offering customers a product that comes in a new model and software that offers an experience without any malfunction. Marketing strategies Segmenting: The company will put a bigger focus on the basic characteristics of the primary customer base within the Australian market. The primary target group of the product is the higher income group including the business professionals who are health conscious and are willing to spend money on gadgets (Tabatabaei, Sadjad and Makui 2017). With the budget range products the company is also targeting the middle income group. Therefore developing the products will be a major marketing strategy of the organization. Targeting The organization will include the improved battery service which was lacking in the previous models available in the market along with and advanced software which will not create much problem for the users (Connor 2017). If the product is being targeted to the health conscious young adults, the products should include advanced applications along with easily integrated data from the other devices. Positioning The new smart watch with IBM software promises the users to meet all their necessary requirements that had been missing in the available products in the market. As stated by the marketing team of the company, this product will include sleep sensor, blood pressure monitor, glucose monitor, emotional measurement, smart glasses, insulin pumps, smart clothing etc. The product will also include several improvements for the existing features such as sleep sensors and glucose monitoring with the hearing aids and head up display for entertainment as well. The company will also launch their product with an aggressive marketing strategy (Tabatabaei, Sadjadi and Makui 2017). This will help the product to have a competitive edge in the market; therefore it will be positioned ahead of the products of the competitors within the market. Marketing mix Price: There is a recent trend of dropping the price of the smart watches in the Australian market, therefore the company will also follow the trend and drop the price a little so that the middle income group of customers can also avail the service (West, Ford and Ibrahim 2015). Product: The product smart wrist watch includes software made by IBM, therefore the product will have improved and innovative features like sleep sensor, blood pressure monitor, glucose monitor, emotional measurement, smart glasses, insulin pumps, smart clothing etc. Place: The organization will launch their product in the Australian market as the reports indicate that the Australian market of wearable energy is expanding in a fast way. Promotion: The promotion of the product will involve aggressive and integrated promotional strategies such as advertising on television, print and social media and branding promotion. People: The targeted customer group for this product will be the health conscious business professionals and the young adults. As the company will launch the products in two price strata, for the higher strata the target audience will be the higher income group and for the moderate strata the targeted customer will be young adults and middle income group (Connor 2016). Process: The new product will be launched in a way that the demand of the products is met fully. As the market of wearable energy is blooming in Australia, the product will be first launched in the Australian market. Physical environment: The technology motivated business market will act as the prime inspiration of the launch of the new product. Profitability analysis Budget plan of the smart watch: Business activities Expenditure Broadcast of business $100 M Commercial on TV $500 M Newspaper and Magazines $500 M Social Media $200 M Outdoor expense $200 M Total estimated cost $1500 M Monitoring and control Monitoring of marketing plan will ensure the company objectives are met and the brand name and standard are maintained. The management of IBM and the developer of the smart watch should sit together and discuss the ongoing progress of the entire business situation and employ the necessary action plans (Meidan, Moutinho and Chan 2015). The main discussion of such meeting should aim the alignment of all the strategies for launching the product. However, before the management sits with the marketing team, they require having a private meeting with blueprint of strategies. As the Australian wearable energy market is expanding and Australia has the higher rates of adapting this technology, there are other international companies entering the market. Therefore unique marketing plan should have greater adaptability. Conclusion In conclusion, it can be said that the existing marketing strategies of the smart watch should improve for generating more revenues from the Australian marketing. The marketing planning of the organization will have to ensure that the organization is capable of drawing a wide range of customers from the Australian market. Therefore the promotional strategies should include various social and digital media platforms along with the marketing strategy of word of mouth. The organization should also involve strengthening its customer services after selling the products. Reference Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015.Marketing: an introduction. Pearson Education. Choi, J. and Kim, S., 2016. Is the smartwatch an IT product or a fashion product? A study on factors affecting the intention to use smartwatches.Computers in Human Behavior,63, pp.777-786. Connor, R.A., Medibotics Llc, 2016.Smart watch and food-imaging member for monitoring food consumption. U.S. Patent 9,254,099. Connor, R.A., Medibotics Llc, 2017.Smart watch and food utensil for monitoring food consumption. U.S. Patent 9,536,449. Hollensen, S., 2015.Marketing management: A relationship approach. Pearson Education. Meidan, A., Moutinho, L. and Chan, R.S., 2015. Marketing Effectiveness Index (MEI)-Tool for Strategic Marketing Planning. InProceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference(pp. 480-485). Springer, Cham. Nijssen, E.J. and Frambach, R.T., 2013.Creating customer value through strategic marketing planning: A management approach. Springer Science Business Media. Sashittal, H.C. and Tankersley, C., 2015. The Marketing Planning and Implementation Interface: Some Empirical Evidence. InProceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference(pp. 103-108). Springer, Cham. Tabatabaei, S.R.M., Sadjadi, S.J. and Makui, A., 2017. Optimal pricing and marketing planning for deteriorating items.PloS one,12(3), p.e0172758. Wang, C.H. and Nien, S.H., 2016. Combining multiple correspondence analysis with association rule mining to conduct user-driven product design of wearable devices.Computer Standards Interfaces,45, pp.37-44. West, D.C., Ford, J. and Ibrahim, E., 2015.Strategic marketing: creating competitive advantage. Oxford University Press, USA. Wu, L.H., Wu, L.C. and Chang, S.C., 2016. Exploring consumers intention to accept smartwatch.Computers in Human Behavior,64, pp.383-392.