View Advertising Tracking Devices with Caution Essay -- Business Priva

In today’s society, one can see that tracking a person has become much easier with the technology advances that have been developed. When most people think of tracking devices they primarily think of negative issues, but that has all changed now. A tracking device the size of a tic tack that can be surgically implanted to provide a tamper proof means of identification, enhanced e-business security, locating lost or missing individuals, monitoring heart rate, vital signs, tracking of the elderly, the location of valuable property, and monitoring the medical conditions of at risk patients. With advertisement companies, tracking device software is used to allow the customers information on the status of package, delivery address, and the person that signed for the package. However, advertisers could use that private information to their advantage and try to sell that person more frivolous objects or pass that information to another advertisement company. Tracking devices can be m arketed toward other companies that advertise luxury cars or other industrial goods, but when those companies buy that product, they will be put in a purchasing list and the company that sold that product will keep track of that particular company and try to sell more goods. Cookies are used by internet shopping sites to keep track of what is being purchased by that person who is on that site, but used as a device for tracking browsing and buying habits of individual web users. Through the analytical view of cause and effect of internet cookies and tracking devices, one can understand the good qualities, but dangerous misuses of having a tracking chip in the advertising world. Despite the flaws of a tracking device, there are many reasons why advertisers are ... ...the controversies are. Basically, the issue involving tracking devices may lead to a person using one for security or interrogative purposes or use one for their own perverted or invasive pleasure. In conclusion, one should not take tracking devices lightly. Works Cited Lewen, Todd. â€Å"Chips: High Tech Aids or Tracking Tools?† www.usatoday.com. September 3, 2008 Newlyn, Korbin. â€Å"GPS Tracking Devices- Teens vs. Parents, Law Enforcement vs. Invasion of Privacy.† www.buzzle.com. September 15, 2008 â€Å"New Campaigns.† B to B 86. Expanded Academic ASAP. Gale. Orange Coast College Library. October 1, 2008 Bowes, Elena. â€Å"Rita: A Highly Competent Secretary, Helps Deliver Fiscal Health to UPS.† Advertising Age International (December 1999). Expanded Academic ASAP. Gale. Orange Coast College Library. October 1, 2008. â€Å"Internet Cookies.† www.ciac.org. October 1, 2008